The motorcycle may be the hottest accessory for women this year

From our friends at Progressive… Thought it was great to see the market for bikes expanding!
Posted by Elizabeth Delgado on 2/17/2014 at 8:32 AM

Forget the little black dress or a fabulous pair of shoes, the hottest accessory this spring is the motorcycle.  These days more women are ditching the heels for biker boots. They’re getting behind the handle bars and making people take notice. The bike is slowly becoming the hot new accessory for many women.

According to WomenRidersNow.com, the leading online motorcycle resource for women riders, the number of women riding a motorcycle has increased and shows no signs of slowing down. Women make up more than 12 percent of the bike riding population, up from 10.5 percent in 2009.

A recent study conducted by Harley-Davidson indicated women riders are happier than women who don’t ride. As part of the study, 1,013 riders and 1,016 non-riders were interviewed, and the findings are remarkable. The results show that women, who ride feel happier, feel more confident about themselves and most importantly they feel sexy.  Claudia Garber, Director of Women’s Outreach for Harley-Davidson said that “Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled,”.  Check out the article for more detailed results on the study.

I recently visited the Progressive International Motorcycle Show in Cleveland and not only was I surprised at the amount of women checking out the latest bike trends, but I noticed how happy they all seemed to be sharing tips with each other. As I was walking by the Harley-Davidson booth, something purple and sparkly caught my eye. I had to stop and take a better look, the last time I had this reaction was when I walked by the shoe store and saw the newest Louboutins. Harley has clearly been doing their homework, they managed to get a woman who has never been interested in bikes stop and take notice. I have never wanted to ride a bike but at that moment being surrounded by other avid female bikers, I had the sudden urge to get on that beautiful bike.  Who knows maybe one of these days I will build up the courage and learn how to ride.

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